Our artist will be a musical performer as he did not go through an audition process, he instead performs his music at parties/clubs, etc.
As I have mentioned in a previous post, our artist will dress to appeal to our audience, and the best way to do this is to dress like you would in a party or social event. Therefore our artist displayed on our album cover will most likely be wearing conventional 'Chav' clothing to give off an impression that he is more 'accessible' to the audience. This would be a way of us incorporating John stewart's theory into our music video which states that the video allows more access to the performer than a stage performance can.
Our artist will also try to appeal to our target market in other ways such as publicity stunts. A publicity stunt is where an artist wants to be seen doing something (usually in a photo) which will send a message to their audience that the artist wants to send. In our artist's case, photos such as our album cover could create this effect. We will attempt to make our artist perform a publicity shot in our album cover to appeal more to our audience by sending them a message that would appeal or relate to them. Doing this will result in us having a stronger target audience and would therefore mean the sale of our music would be more likely to be successful.
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